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    <lastmod>2026-02-22</lastmod>
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      <image:caption>A street corner with a large historic building on the ground floor housing a pharmacy and other stores, with pedestrians and cars passing by.</image:caption>
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      <image:caption>Exterior view of a John Bell &amp; Croyden pharmacy store with glass doors and display windows, featuring signage indicating established in 1798, and promotional signage outside.</image:caption>
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      <image:caption>Interior of a bookstore with a display of products, a cashier counter, and a small indoor garden area with chairs, sand, and shells.</image:caption>
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      <image:caption>Modern lobby with a navy sofa, a white coffee table with vases and a plant, and signs for chiropractic, podiatry, and dental hygiene services.</image:caption>
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      <image:caption>Interior view of a medical or dental clinic with treatment rooms numbered 4 and 5, illuminated display shelves with health and dental hygiene products, and signs promoting smile care and appointment bookings.</image:caption>
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      <image:caption>Sign in a store promoting dental hygiene with text about healthy gums and a hygienist.</image:caption>
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      <image:caption>Dental office with a dental chair, stool, computer, and dental equipment.</image:caption>
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      <image:title>Home</image:title>
      <image:caption>A detailed, colorful coat of arms with a lion, a unicorn, a crown, and a shield, mounted on a stone wall outside a building.</image:caption>
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  <url>
    <loc>https://www.premiumdentalhygiene.co.uk/price-list</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-01-21</lastmod>
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  <url>
    <loc>https://www.premiumdentalhygiene.co.uk/our-team</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-23</lastmod>
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  <url>
    <loc>https://www.premiumdentalhygiene.co.uk/make-a-reservation</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-07</lastmod>
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  <url>
    <loc>https://www.premiumdentalhygiene.co.uk/test</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-11-24</lastmod>
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  <url>
    <loc>https://www.premiumdentalhygiene.co.uk/covid19</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-12-02</lastmod>
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  <url>
    <loc>https://www.premiumdentalhygiene.co.uk/location</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-07</lastmod>
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      <image:title>Location</image:title>
      <image:caption>We are inside John Bell &amp; Croyden Pharmacy</image:caption>
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      <image:title>Location</image:title>
      <image:caption>Enter through the main entrance</image:caption>
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      <image:title>Location</image:title>
      <image:caption>Head left and walk to the back of the pharmacy</image:caption>
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      <image:title>Location</image:title>
      <image:caption>Look into the left hand corner for door number 5</image:caption>
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  <url>
    <loc>https://www.premiumdentalhygiene.co.uk/contact-us</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-07</lastmod>
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  <url>
    <loc>https://www.premiumdentalhygiene.co.uk/new-patient-assessments-treatment</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-01-12</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6219398861bd006ae832bdc3/c51664a2-8917-4e5b-93e4-1874d2f4a7da/AIRFLOW+Max+with+hand_0.png</image:loc>
      <image:title>Hygiene Treatments - New Patient Hygiene Appointment</image:title>
      <image:caption>(£183 lasting approx. 60 minutes) A full mouth assessment of your teeth and gums for signs of disease and wear. These assessments will include oral cancer screening, recording inflammation/pocketing, tooth mobility, recession, bruxism (grinding wear marks), abrasion, erosion, potential diet issues and shade monitoring. We will also measure how much plaque and calculus (harden plaque) you have on your teeth and under the gums. Plaque and calculus deposits will be carefully removed, as well as stains, using our Piezon Ultrasonic Scaler, followed by a gentle hand scale. Scaling is a procedure that meticulously removes contamination, toxins, micro-organisms, plaque and calculus that has permeated around and below the gum-line in order to obtain healthy gums. Then we will polish all your teeth leaving them silky smooth and clean with a prophy cup or Airflow technology. We will discuss your gum condition and advise you on the best course of treatment needed, educate how to maintain healthy teeth and gums and advise when you should return for a maintenance visit in order to maintain optimal oral health. And of course if any other dental treatment is required, we will refer you to the best specialists in London.</image:caption>
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      <image:title>Hygiene Treatments - Existing Patient Hygiene Appointment (£145 lasting approx. 45 minutes)</image:title>
      <image:caption>MOT for the mouth, preventative in nature and greatly reduce the risk of future dental problems if carried out regularly. This clean will remove plaque, calculus (tartar) and stains for patients who do not have periodontal disease or infections around their teeth. With tailored oral hygiene advice and gum checks, to keep your mouth feeling fresh and clean. You will feel the benefit of these sessions for months, encouraging healthy home maintenance patterns for life. We'll also alert you to any developing problems we spot, such as early signs of tooth decay that could lead to a fillings, and will advise of any treatments that may be necessary. Since most of our patients see us more often than they see their dentist, your dental cleaning may be the only chance to identify a health issue that needs further attention. These sessions are very important to maintain good oral health and normally scheduled every 3, 4 or 6 months as recommended.</image:caption>
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  </url>
  <url>
    <loc>https://www.premiumdentalhygiene.co.uk/periodontal-treatments</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-01-12</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6219398861bd006ae832bdc3/975e2291-066a-49a7-b0ce-afd4f58b7495/Advanced+Perio+123.jpg</image:loc>
      <image:title>Periodontal Treatments - Initial Periodontal Assessment</image:title>
      <image:caption>(£183 lasting approx. 60 minutes) A full mouth assessment to establish severity of disease. Measurements are taken at six points around each tooth. This will give an indication as to the level of bone that has been lost and provide base level measurements to refer back to. Emphasis at this appointment will be on the part you play in helping to treat the disease. It is very important that the bacterial load in your mouth is reduced. The plaque in your mouth contains bacteria which cause gum disease. In the earlier stages of gum disease, the treatment involves scaling and root surface debridement, which is removing plaque and calculus in the pockets around the tooth and smoothing the root surfaces. In most cases of early gum disease, scaling and root debridement combined with proper daily cleaning are all that are required to bring gums back to health. A tailored oral health regime and advice on the right products for your mouth will be given to get you started in preparation for the treatment stage. We will also begin cleaning your teeth but further appointments, in most cases, will be necessary unless the disease is mild and localised. More advanced cases may require surgical treatment to remove calculus from deep pockets around the teeth, shrink the pockets, smooth the root surfaces and re-arrange gum tissue to make it easier to clean.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6219398861bd006ae832bdc3/22bd147e-8be1-4c0a-95b5-0d85e1f20cc4/Advanced+Perio+Mouth.jpg</image:loc>
      <image:title>Periodontal Treatments - Periodontal Treatments</image:title>
      <image:caption>(£183 lasting approx. 60 minutes) Multiple appointments will be necessary. We will start with an initial appointment where we will plan your treatment. At this appointment we will discuss how many appointments will be necessary. 1-4 appointments depending on the severity of the disease. We will also start cleaning above the gum line to facilitate oral hygiene and give tailored advice to use at home to initiate healing.   Each appointment will last 60 minutes and the number of appointments will depend on the number of teeth to be treated and whether local anesthetic is required. It is important to have the plaque and calculus deposits removed from under the gum so that the healing process will not be hindered. This is not something that can be completed at home.</image:caption>
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  </url>
  <url>
    <loc>https://www.premiumdentalhygiene.co.uk/oral-cancer-screening</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-11-24</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6219398861bd006ae832bdc3/749bc760-04df-428e-9591-ecaf980579bd/Mouth+Cancer+Awareness.jpg</image:loc>
      <image:title>Oral Cancer Screening - Oral Cancer Screening</image:title>
      <image:caption>Mouth cancer is one of the UK’s fastest increasing cancers, with cases up by around 49% in the last decade alone. It kills one person every five hours. Mouth cancer can have a devastating effect on a person’s life. It can impact how they breathe, eat and drink, and even their speech, resulting in difficulties in communication, low self-esteem and depression. It's time to take action, in our appointments we will educate patients about mouth cancer and monitor their mouth at each dental visit. Early detection and treatment for mouth cancer has a higher rate of success survival rates can be transformed from 50% to 90%. We aim to raise your awareness, help you spot the signs earlier and bring to your attention habits which can increase the prevalence of this cancer.</image:caption>
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  <url>
    <loc>https://www.premiumdentalhygiene.co.uk/mouthguards-retainers</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-11-24</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6219398861bd006ae832bdc3/d0260e92-72e8-4814-843a-bf081b7d68b6/Bruxism+2.jpeg</image:loc>
      <image:title>3D Printed Night Guards &amp; Retainers - 3D Printed Night Guards &amp; Retainers Protect your teeth with a custom-made guard</image:title>
      <image:caption>Night guards help protect your teeth at night if you’re prone to grinding or clenching your teeth. It is not a cure for grinding or clenching but puts a protective layer of plastic between your teeth which can be worn away without causing wear and damage to your teeth; preventing expensive restorative treatment.  At Premium Dental Hygiene we offer a range of custom made night guards and retainers created using the latest 3D imaging and printing technology to gain the highest level of clinical accuracy.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6219398861bd006ae832bdc3/1646005106038-GTAXCIBDUNNQA6L6U9CP/GettyImages-1252691762.jpg</image:loc>
      <image:title>3D Printed Night Guards &amp; Retainers - Soft Guards £275 for Upper and Lower</image:title>
      <image:caption>We'll make your custom night guard by taking an impression of your teeth so the guard fits your mouth exactly. Taking into account the way your jaws bite together, we make sure the night guard meets properly with your teeth when you bite down. The soft guards will be our most comfortable and will generally work for most patients. However, if grinding is severe then a more long lasting durable hard guard might be a better option.</image:caption>
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      <image:title>3D Printed Night Guards &amp; Retainers - 3D Printed Hard Guards &amp; Retainers £325 for Upper and Lower</image:title>
      <image:caption>We'll make your custom night guard by taking a digital impression of your teeth with a 3D scanner, to gain the highest level of clinical accuracy, so the guard fits your mouth exactly. Taking into account the way your jaws bite together, we make sure the night guard meets properly with your teeth when you bite down. This time the guard will be hard plastic and will prevent the teeth from moving. This will be the similar to guard called an Essix retainer which is commonly advised after orthodontic treatment. The guard will still be comfortable as it is an exact replica of your teeth but not as comfortable as the soft guard. However, it will be much more durable. Essix Retainers are also available.</image:caption>
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      <image:title>3D Printed Night Guards &amp; Retainers - 3D Printed Hard/Soft Guard £300 for Upper or Lower</image:title>
      <image:caption>A dual laminate guard which has a cushioned soft inner layer for comfort with a hard outer layer for durability. This is a combination of the guards above and is our most popular guard. Also, created using a digital impression and produced using a 3D printer for the highest level of clinical accuracy.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6219398861bd006ae832bdc3/1645910861276-1W50MZ1RJWXA6LHJJZOM/unsplash-image-DDO0Cv4U9Gs.jpg</image:loc>
      <image:title>Teeth Whitening - Teeth Whitening Treatments</image:title>
      <image:caption>Treatments for a brighter, whiter smiles Easily the most popular cosmetic dental treatment available today. 96% of adults believe an attractive smile makes a person more appealing. Teeth whitening is an easy and safe way to brighten your teeth by removing internal stains which are caused by everyday substances we subject our teeth to. Common culprits are coffee, tea, red wine and tobacco, but even healthy 'super-foods' such as blueberries can leave their mark on your smile. We offer three methods...</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6219398861bd006ae832bdc3/1645911712933-0EG6IIQXKC49TL8E9HCB/unsplash-image-wKbWAMlHgNo.jpg</image:loc>
      <image:title>Teeth Whitening - Home Whitening</image:title>
      <image:caption>£375 Where custom made trays are created from an impression of your teeth. Whitening gel is then placed inside these trays and then worn. The time the trays are worn is dependent on which gel is prescribed and this can vary from 60 minutes to overnight. Generally, a noticeable difference can be achieved by wearing the trays daily for 2 weeks. This is the most controlled method where if a patient wants whiter teeth after 2 weeks the treatment can be continued for a further week or until the patient achieves the tooth colour they desire. After a period of time the colour will fade, commonly after 2-3 years but by using the same trays more gel can be applied to maintain the colour.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6219398861bd006ae832bdc3/1645912214798-4172Q9ZPJBXJRJV30TXU/unsplash-image-5vq0bRIsqfA.jpg</image:loc>
      <image:title>Teeth Whitening - In-Chair Whitening</image:title>
      <image:caption>£350 This is an instant method of teeth whitening where the teeth are isolated in the mouth and whitening gel is placed on the teeth. A light is then placed on the teeth for three fifteen minute cycles to speed up the whitening process. Great to whiten teeth under time restraints or for an upcoming special occasion. However, the results don’t tend to last as long as with the Home Whitening treatment and the whole treatment will have to be completed again to maintain the tooth colour.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6219398861bd006ae832bdc3/1646005303532-ND6C00EIS5LJOXE4VFRD/GettyImages-1157326114.jpg</image:loc>
      <image:title>Teeth Whitening - Combination Whitening</image:title>
      <image:caption>£600 In-chair whitening completed first then followed by Home Whitening to achieve instant long lasting brighter teeth.   Only natural teeth, not restorations, can be whiten and sensitivity may occur during whitening. However, we will inform you of techniques to reduce sensitivity and most patients will not feel any sensitivity at all. Those that do, will find the sensitivity will reduce back to pre-treatment levels within a few days of completing the treatment.</image:caption>
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